NAPO-WDC Chapter Meeting: Marketing Your Business

Due to concerns about COVID-19, this meeting has been moved to a virtual Zoom meeting. You MUST register to get the login info.

Zoom is experiencing outages due to high use. We highly recommend using the app version and NOT the web browser version.

Virtual Meeting Info

Zoom will allow participants to interact with each other via audio and video on their computer, tablet, or smartphone app in a real virtual meeting (optional alternative audio available by telephone) where we will be able to see and listen to each other in real dialog. During the traditional networking times, we will have breakout rooms that you can participate in, including Ask the Expert.

• How to Join a Zoom Meeting: Be sure to download the app when prompted for the full experience.
• Meeting Controls
• Tip: In upper right you can toggle between Speaker view and Grid view that shows everyone.

Marketing as a Small Business Owner

Presented by Jen Dalton

CEO/Founder of Brand Mirror

Ms. Dalton developed a custom workshop that provides insight and clarity on how small businesses can create messaging and marketing plans that recognize limited bandwidth and budget. Align your audience, messaging, and marketing plan & budget to achieve your ROI goals. The following foundational elements will be addressed:

• Defining your target audience and ensuring it aligns with your messaging

• Review messaging components and what helps messaging break through the noise

• Identify the best channels given your audience, budget, and time

• how to be efficient and get the best bang for your buck

• How to create a marketing budget and understand your cost to acquire a customer

• How to measure your ROI on marketing in simple and effective ways

Handouts

• Agenda
• Upcoming events
  
• Pre-Marketing Presentation Worksheet
• Marketing Presentation Slides
• Marketing Presentation Worksheet

Agenda

• 6:30 - 6:35: Zoom Tutorial
• 6:35 - 6:55: Networking Breakout Rooms
• • Ask the Expert - Lauri Mennel, Bluebonnet Professional Organizing
  • Marketing
  • General Networking
• 7:00 - 7:05: Zoom Tutorial
• 7:05 - 7:30:  General Chapter Business
• 7:30 - 8:30:  Marketing Your Business
• 8:30 - 9:00:  Networking Breakout Room
• • Marketing
  • General Networking

Inclement Weather Policy

In the event of bad weather, we will only cancel if power is out for necessary meeting managers, in which case, meeting registrants will be emailed.