Personal Branding: It’s Easy as 1,2,3
The primary rule for real estate? Location, location, location. The primary rule for one-person organization services? Brand, brand, brand.
A strong personal brand defines your service, attracts new clients, and promotes customer confidence. Developing one is free, and as easy as 1, 2, 3.
1. Name it. We all provide the same general service. What makes you different? What’s your organizing niche? What makes your service stand out? What is it about your personality that helps you bond with clients? Name it. Be as specific as possible. That’s your brand.
2. Claim it. Once you’ve identified your personal brand, claim it. Make sure it’s comfortable. Try it on. Is it something you can advertise and deliver with confidence and pride year after year? If it’s not, adjust it. Once it fits, commit to it.
3. Project it. Everywhere. Project your personal brand in your ads, your signage, in your paperwork. Be consistent.
A strong personal brand attracts customers and tells them what to expect from your organizing service. It reflects your niche and helps you focus an online and offline image. Work upfront to identify and develop your personal brand, and your brand will work for you.
Organizer Eileen LaGreca is the former creative director for an award-winning branding and design firm whose clients included Mars, Panasonic, and Johnson & Johnson. She is the proud founder of Sensational Spaces, LLC, which serves the DC metropolitan area.
Sensational Spaces specializes in small business and residential organization. Eileen, who has been an active member of NAPO since 2010, particularly values NAPO’s educational programs and networking opportunities.