Posts Tagged ‘technology’

Harnessing the Power of Mobile Marketing

Wednesday, September 23rd, 2015

Mobile MarketingMobile marketing presents a huge opportunity for small business marketing but before you dive into adding some of the tactics to your business, do the research and make sure that you’ll be attracting the clients you want with the methods you implement.

Think about your own patterns today….how often do you pick up your mobile device and read an email or log onto the internet from your smart phone and look up an address or phone number? When making a purchase, how many reviews are you reading before making a purchase? Your customers are doing the same thing, so it’s important that your marketing reflect these buying patterns.

Three simple tactics you can implement as a basis for building your mobile marketing include:

  • Google my business – this is a tool provided by Google that allows you to put significant information online and get reviews from clients. There is a verification process, so you can’t complete everything in one day, but once you do, it will help prospects find you
  • Mobile responsive emails – if you are sending email campaigns to your prospects, clients and strategic partners, make sure the template looks good on a mobile device. Look at the font size that you are using and consider using on column rather than two.
  • Online Reviews – get in the habit of asking your clients to go online and write reviews. The best place to start is on your google my business link, but directory sites like Yelp, Angie’s list and Houzz are also worth consideration.

Develop a strategy for your marketing and you’ll see greater results.

Debbie DeChambeau is a marketing strategist and business consultant. She frequently speaks for Constant Contact on marketing best practices and is part of the Duct Tape Marketing Consultants Network. If you need help building your marketing plan, implementing your marketing tactics or just have questions about building your business, contact her and schedule a meeting.