The dreaded lull in business. Depending on our client base and business specialties, some of us can predict slow times of the year. For others, it seems like there’s no telling why some weeks and months are busier than others. The important thing to remember is that it happens to all of us, and we can choose to use the down time to our advantage. Here are some tips:
Touch base with past clients by sending a card or email. You may trigger their desire to start a new organizing project. Even if they don’t have work now, staying in touch will keep you in mind for the future.
Renew connections. When business is slow, it’s easy to panic and go on a networking whirlwind. Cultivating relationships is important, but make sure it’s focused. Set up meetings with your best referral partners. See if there’s anything you can do for them, and ask for help in return.
Reach out to your trusted colleagues. There is no shame in going through a slow period, and yet we have a hard time admitting it to others. Develop a small group of organizer “buddies” with whom you can share your business ups and downs. One of them may be able to use you for subcontracting work, or refer you to a client with whom they would rather not work.
Work on your marketing materials. Make sure your website and Facebook pages are up to date and speak to your target market. There may be other marketing avenues you’ve been exploring, but haven’t gotten to. Now’s the time to take action.
Do some pro-bono work. There are always people in our lives who could use some extra organizing help. Use the lull in your business to help someone out. It’s good karma.
Expand your knowledge base. Take a class, attend a conference, read a book. There is always something new to learn. You never know where your next big idea will come from!
Stay positive. When we learn to expect lulls in business, they don’t seem so disastrous. Use the down time to focus on filling your client pipeline, keep in touch with your clients, and do the all-important business planning that can get overlooked when you’re busy.