This month I’m sharing a blog post written Janet Schiesl, our Immediate Past President. It seems particularly relevant in light of everything we learned at our excellent MARCPO conference. Enjoy!
What should I do next? This question was asked recently in a blog post by Seth Godin, “America’s Greatest Marketer”. I often ask myself this same question. Since I have become an entrepreneur, I have found myself always looking for ways to improve and evolve my business. I look into the future and ask myself how will I get there? Do you do this too, or am I the only one?
It is important to ask yourself what you will do next. What is next for your business, your day or your life? Maybe, this question used to be answered for you by a boss. Then you decided to make the move to become a business owner. Now, you have to answer that question for yourself. It’s a little scary at first – but also empowering! You have total control over your future and you can make a difference! Even though you may not look at it in the same way, this question is asked of you by your clients every day. You need to be confident that your answer is something they and you can achieve.
With so many business opportunities and directions you can take, picking what to do next deserves a great deal of attention. As Seth said, “dance with the opportunity”. Do a little daydreaming. What will your business look like in one year from now? How about five years? What you will do next deserves some consideration. Think about it!