Posts Tagged ‘marketing’

Harnessing the Power of Mobile Marketing

Wednesday, September 23rd, 2015

Mobile MarketingMobile marketing presents a huge opportunity for small business marketing but before you dive into adding some of the tactics to your business, do the research and make sure that you’ll be attracting the clients you want with the methods you implement.

Think about your own patterns today….how often do you pick up your mobile device and read an email or log onto the internet from your smart phone and look up an address or phone number? When making a purchase, how many reviews are you reading before making a purchase? Your customers are doing the same thing, so it’s important that your marketing reflect these buying patterns.

Three simple tactics you can implement as a basis for building your mobile marketing include:

  • Google my business – this is a tool provided by Google that allows you to put significant information online and get reviews from clients. There is a verification process, so you can’t complete everything in one day, but once you do, it will help prospects find you
  • Mobile responsive emails – if you are sending email campaigns to your prospects, clients and strategic partners, make sure the template looks good on a mobile device. Look at the font size that you are using and consider using on column rather than two.
  • Online Reviews – get in the habit of asking your clients to go online and write reviews. The best place to start is on your google my business link, but directory sites like Yelp, Angie’s list and Houzz are also worth consideration.

Develop a strategy for your marketing and you’ll see greater results.

Debbie DeChambeau is a marketing strategist and business consultant. She frequently speaks for Constant Contact on marketing best practices and is part of the Duct Tape Marketing Consultants Network. If you need help building your marketing plan, implementing your marketing tactics or just have questions about building your business, contact her and schedule a meeting.

Using Video for Protecting Your Assets to Preserving Family Memories – a Company Reinvents Itself

Friday, March 6th, 2015

Creating video inventories of your home and business possessions provides important protection for your own or your clients assets in the event of major disasters like fire, storms or theft.  Without proof, insurance companies do not replace or pay for all that may be lost and police do not return stolen goods without proof of ownership.  Maintaining video inventories and digitized supporting documentation solves those problems.

Our company, Home Contents Videos was doing that for several years and has now reinvented itself as Rainmaker Video.  We still do the video inventories, but have now discovered a number of other video needs that clients have.

It is amazing how many people think about their parents and grandparents and do not know as much as they would like to about their family history and heritage.  The strongest intention of people is to connect past generations with present and future generations.  There always seem to be laughter and tears in equal proportion.

Besides video for entertainment, another interesting area that has become quite a rage in our lifetimes is video marketing.  We have been watching television all our lives and with the advent of YouTube, personal computers, tablets, smart phones and the like, we are inundated with possibilities to watch videos.  There are over one billion YouTube users.  One statistic says there are over 5 billion YouTube views per day.  And that is only YouTube.  Entrepreneurs and small companies have realized that video needs to be an element in their marketing programs and they strive to connect more personally and effectively with potential customers.  These are not just advertising videos, but they also include valuable content and other information useful to the viewers.

Check out below to see how one company has decided to evolve and reinvent themselves in this most exciting arena.

We are proud to announce the launch of Rainmaker Video, formerly Home Contents Videos LLC. 

We create videos that matter in three key areas:

 1) Life Stories on Video preserve family history and memories.

2) Marketing Videos help you attract new customers.

3) Video Inventories help protect your assets.

Watch our launch video, visit our Rainmaker website, check out our work on YouTube or contact us to find out how we can make videos that matter for you.

4 Tech Tools to Simplify Your Online Marketing

Wednesday, February 19th, 2014

Lady-Covered-Post-ItsAre you feeling overwhelmed with your long list of online marketing TO-DOs? How will you ever find the time to get them all done?

I know how you feel. I’ve been able to greatly reduce my stress level by setting up business systems with various tech tools. Even if you only get 10-20% more efficient in your marketing, this can lead to a HUGE reduction in your overwhelm.

Here are my favorite picks to set your business up for success:

Keep Track Of Everything With Trello.com
Trello.com is my magic solution to make sure things get out of my head and onto a TO-DO list. One of the biggest benefits is the ability to see what I want to do – then easily sort it into what I actually have time for. Many things that I used to stress over are simply taken off my priority list!

I love this system because it is very flexible. You can color code tasks, add files or checklists and change the priority at any time. You can access your lists from mobile devices or your desktop, and also share it with other people. It’s a system that will grow with your business. Learn more about Trello.com here.

“Make Room” For Your Important Marketing Tasks
Need to plan around important business & life obligations? Create multiple Google calendars that can be viewed together to easily find time for your priorities (and help you say NO to over-booking!).

Once you can see your schedule, it’s easy to “find time” to do your marketing. Set aside small chunks of time to connect on social networks or do other marketing. Refer back to your Trello.com lists and get your marketing priorities done. Learn more about using multiple Google calendars here.

Use Buffer to Schedule Posts on Social Networks
One of the biggest hurdles to posting regularly on social networks is being online to post during the peak times your target audience is also online. Fortunately, you don’t have to be online all of the time! Take one of the small chunks of time that you now have available, and use it to schedule posts on your social networks that will go live online at the times you select.

You can share news stories, blog posts & pictures to your Facebook profile & Page, Twitter, LinkedIn Profiles & Company Page and Google+ Pages. Learn more about using Buffer here.

Use TimeTrade To Easily Schedule Appointments Online
The purpose of all networking and marketing is to eventually have sales conversations. Meetings with prospective customers are the fuel that makes your marketing machine run.

TimeTrade is my favorite scheduling tool. It stops the endless emails and voice mails trying to arrange meetings. It lets your prospects and clients easily select a time with online appointment scheduling. It also syncs up with your Google calendar to create a system that works for you, 24/7! Learn more about TimeTrade here.

Try these tools out to start reducing your marketing overwhelm!
I’ve used these tools to go from scattered to focused. They have allowed me to clear many of my tasks from my plate and focus my marketing efforts = better results with less effort. You can do it, too! If you have any questions about these tools, just ask!


Linda Schenk, founder of The Brand Builder System with Virtuallinda (www.virtuallinda.com), is a web designer and online business strategist. With 20+ years of experience, Virtuallinda can guide you through the confusion of developing your online marketing. Her expertise in branding, strategy, graphic design, technology and creativity will quickly transform your scattered ideas into profits.