The December NAPO-WDC chapter meeting was held on Monday, December 5, 2011 at Kena Shriners in Fairfax. There were 26 members in attendance and 2 guests.
Alisa Levy welcomed everyone. Maria White introduced a new member and our guests. Our ice breaker tonight was something a little different. Alisa asked for chapter members to talk a little bit about any personal experience they’ve had with one of our Corporate Partners.
C. Lee Cawley talked about her experience with Noel of Eco-nize Closets. He helped her with a client with a physical disability by installing a valet rod for her quickly and at no charge, really going the extra mile. Pierette Ashcroft highlighted an experience with Shred Ace. They shredded 85 boxes of paper in 45 minutes, sent the invoice to the client and couldn’t have been easier. Victoria Robinson talked about Shelf Genie and Joe Johnson. He did a wonderful job for a client of hers who moved into a condo with a very small kitchen. Maria White raved about 123Junk who helped with several clients. Their friendly follow up is fantastic, and she liked their philosophy of donate/recycle/trash. Nealey Stapleton endorsed Ron Goodes of ReSale Solutions. He has come many times to a client’s home to pick up books, DVDs and CDs. She’s happy, Nealey’s happy.
Victoria Robinson hosted the “Ask the Expert” table tonight and had 2 visitors.
Terry Fischer introduced our Corporate Partners in attendance:
Ron Goodes and Joan Clark: ReSale Solutions
Zach Johnson: 123 Junk
Helen Long: Partners Estate Sales
Joe Johnson: Shelf Genie
Noel Sweeney: Eco-nize Closets
IKEA: Wendy Rogers
Alonzo Zamora: B. Thrifty
Andy Ryman: Modern Image
Noel Sweeney gave a five minute presentation about his services. Eco-nize provides a 3D design rendering along with their estimate and proposal. Eco-nize Closets was recently named Contractor of the Year on the DC area Angie’s List.
Zack Johnson of 123Junk spoke about his company’s services. Recently re-branded the company with new logo, 20% larger trucks and a new emphasis on their process of disposal via charity, recycle or trash (in that order).
Wendy Rogers from IKEA spoke about the products that IKEA provides to help organizers bring out the best in their clients. Home furnishing consultants are available at each store to help clients. Pick and Deliver service will start in January. For $99 they will take your shopping list, do the shopping and have it delivered.
Pierrette Ashcroft then introduced the evening’s speaker: Terri Holley, CEO of Holley Creative. Terri spoke on “Social Media Marketing: Driving Business Value.” Her presentation goal was to help answer questions like:
How do you translate using social media tools into more clients?
How do you leverage the tools?
How does a small business owner take their social media to the next level?
How do you connect with prospective customers using social media? (versus B-to-B interactions)?
How do you create more content?
How do you sync social media with your CRM?
Terri reviewed 3 “must haves” before you jump in to using social media: setting goals around your use of social media, thinking long term about your use of social media (i.e. blogging, tweeting, etc.), and tying everything together (how to funnel leads back to your website, nurture them so you can get a new customer, etc).
Terri’s presentation was full of great information whether you are a social media wannabe, newbie or early adopter. You can find more info on her website www.creativeblogsolutions.com/presentations.
Alisa Levy reviewed the calendar for the upcoming month.
Scott Roewer announced that if you reserve your NAPO conference hotel room by December 31st, you will receive free Internet access in your room and 20% off at Hilton’s two bars. Also, for each night you stay at the hotel you receive 25 “NAPO Bucks” to spend on future NAPO courses.
Door prize winners included Andrea Hancock and Nealey Stapleton.
The meeting closed after a lively networking session.
The next meeting will be held at Rock Creek Mansion in Bethesda on Monday, January 9.