by Juli Monroe, 1 to 1 Discovery
Did you know that your social media needs will change throughout the life cycle of your business? Think about it. The various social media channels have different audiences and different purposes. So I think it makes sense that your needs would change depending on your business and its stage.
Let’s take a few examples. Facebook is an excellent tool for keeping loyal customers coming back to you. It’s also good for generating referrals. It’s not as good for reaching out to a new audience. Therefore, Facebook doesn’t seem like the best tool for a new business that doesn’t yet have an established client base. However, for a mature business, it can be excellent.
Twitter is good for reaching out to a new audience, which makes it potentially better for a new business than Facebook. However, it takes time to build a following, so again, it might not be the best place to put your time. However, are you getting ready to launch a new product or service line in an established business? Twitter might be a great tool for promoting it.
What about LinkedIn? It’s great for making new contacts, finding strategic partners and using Groups to establish yourself as an expert in your field. Sounds to me like it could be useful at any stage of business.
See how it works? You can look at the audience and nature of a social media channel and decide what it’s most useful for. Then you can look at your stage of business and your needs and map those needs to a channel. Which means that as channels change, and your business needs change, you’re ready with the knowledge to change with them.
Kind of cool? Anyone want to share how social media tools are affecting you in your unique business life cycle?
With more than eight years of networking and sales experience, Juli Monroe is a networking and business coach with 1 to 1 Discovery where she helps small business owners grow their business through effective networking and word of mouth marketing.
Juli’s approach to life and business revolves around building relationships, both in person and online. She uses Twitter, Facebook and other online platforms to maintain the relationships she makes in-person and to find new friends she’s yet to meet “in real life.”
She is excited to have published a book entitled, The Enthusiastic Networker (available from Amazon and Barnes & Noble), which helps readers find and build those relationships to support them forever. It also helps people find their unique networking presence and voice.