How to print smarter!

May 18th, 2015

3d image of home printer and documentsOne issue I tend to see with many of my organizing clients is pages and pages of unnecessary printed paper cluttering up their home office.  As far as I see it, extra printed paper has three main drawbacks.  First, it is harmful to the environment (unless you make the effort to print with recycled paper); second, it is expensive, as printer ink does not come cheaply under any circumstances; and third and probably most importantly, it creates unnecessary clutter and covers up the important papers and bills on your desk and in your home office.

Before printing out anything, ask yourself if you really need to print it in the first place.  Could you save a document as a PDF in an electronic file folder instead?  Or could you save an email in a specially designated folder in your inbox? If you still feel you need to print, take these steps to reduce paper and ink usage:

1) Preview the document before you print if possible and only print the pages that you really need
2) Set your printer settings to their lowest quality or draft printing if it is just for home use
3) Set your printer to print double sided if possible
4) Most importantly, have a recycling bin nearby to get rid of the paper when you are done with it!

Penny Catterall is the Owner and Founder of Order Your Life, LLC , which has helped clients in the Washington DC metro area control clutter, improve workflow and make life simpler since 2009. Penny specializes in home, home office and small business organization services and is also available to help you organize ‘virtually’ anywhere in the world.

May 2015 Chapter Meeting Summary

May 12th, 2015

The May NAPO-WDC chapter meeting was held in Bethesda, MD. There were 29 members and 2 guests in attendance.

The meeting started with active networking.  Members visited the Corporate Partner Meet and Greet table hosted by Errol Unikel of RainMaker Video.

Eileen LaGreca welcomed everyone.  

Linda Pray introduced the guests.

Lori Krause introduced the Corporate Partners in attendance:

Representative

Company

Lori Krause

Building Bridges Partners

Alonso Zamora

B-Thrifty

Daniel Sanders

Four Sales Estate Sales

Sharon Bliss

Book Bliss Online

Errol Unikel

Rain Maker Video

Juli Monroe

1 to 1 Discovery

Guests: Ben Knowlton, Olympia Moving

Educational Program

Janice Rasmussen introduced the educational program: “DisordR, The Play” – Hilary Kacser

Chapter members were entertained and enlightened by an original solo-stage play written and performed by Hilary Kacser, based on true stories from her life as a person living with hoarding disorder. Using humor and sensitivity,  DisordR, The Play, tells the story of a fictional character based on her own lived experience. Packrat Patty’s struggle and progress managing her hoarding inspires understanding, advocates against stigma, and helps viewers experiencing various mental health issues to move forward and to facilitate recovery. A discussion of the topic with the actor followed the performance. 

A long time actor regionally and internationally, on stage and screen, Hilary Kacser (Playwright and Performer) produced and performed in every Capital Fringe for seven years since the DC Festival’s 2006 inauguration, afterward restaging all those productions elsewhere. The Capital Fringe debut of “DisordR, the Play,” won critical praise. “First-rate,” declared Washington City Paper Fringe & Purge. DC Theatre Scene called Hilary “stellar, gifted, hilarious,” the show “a healing and cathartic experience…not only funny and entertaining, but can actually change our approach to our own ‘disorder,’ one bag at a time.”

Chapter Business Meeting

The following 2014-15 Chapter Awards were given out:

Volunteer of the Year – Terri Fischer

Professional Organizer of the Year – Suzette Smith

President’s Award – Janet Schiesl

Corporate Partner of the Year – Sharon Bliss, Book Bliss Online

Other members were acknowledged with General Volunteer Awards for their helpful roles in supporting NAPO-WDC over the past year.

“Micro-volunteer” wanted – A NAPO-WDC member is needed to pick up mail at our PO Box in Arlington. This can be done on a monthly basis and you will forward any pertinent mail to a member of the Board of Directors. Many thanks to Heather Cocozza for taking on this job for the past 6 years!

The 2015-16 Board of Directors were sworn in by Eileen LaGreca. The new board members officially take on their roles on May 15.

Back by popular demand – The Appraisal Roadshow will take place on June 1! If you have an item that you would like to be considered for a fun informative review, contact Janice Rasmussen at janice@executiverorderdc.com. Be sure to include a description of your item. Only 20 items will be taken for this event, so contact Janice before May 20. Please sign up in advance to bring your item!

Calendar

MAY 14           Arlington /Alexandria Neighborhood Group Meeting 
                                   

MAY 18           Rockville Pike Neighborhood Group Meeting 
                                   

MAY 19           Maryland Book Club Meeting

MAY 21           Rt. 66 Neighborhood Group Meeting

JUNE 1           NAPO-WDC Chapter Meeting in Fairfax, VA              

JUNE 5          Kick-Butt Bootcamp
                          

JUNE 16        Virginia Book Club Meeting

The next meeting will be June 1, 2015 in Fairfax, VA.

Change of Leadership

April 29th, 2015
Eileen LaGreca, NAPO-WDC Board President

Eileen LaGreca, NAPO-WDC Board President

On May 15, the new Board of Directors takes office, and my role as NAPO-WDC President will come to an end. It’s been a terrific two years in many ways and I’d like to share a few thoughts with all of you.

We have a very strong chapter. There are members who come to every meeting to soak up the knowledge that is presented. Some members get what they need at neighborhood meetings and book clubs. Our chapter is full of enterprising and diverse organizers who have different ideas, challenges and expectations. And that’s a very good thing.

I’m very grateful for the opportunity to have served as president. I learned so much! I’m a better listener and a better communicator. I don’t dread getting up in front of an audience anymore! I’m tougher. All because I took a chance and stepped up to a new challenge.

Thank you to my fellow board members who have served over the last two years. I’ve had the pleasure of working alongside a group of dedicated, smart, funny people who made my job easy. You’re all spectacular, and I’m looking forward to being on the board next year with some of you.

Let’s all pitch in and make the next year of NAPO-WDC the best ever. I’m looking forward to it!

Google Your Small Business

April 21st, 2015

Google your Small Business.” Most business owners know what I mean when I say that to my workshop and seminar audiences. It’s important to Google yourself, right? You know there’s information out there about you and your business that’s good for you to be aware of, or even correct or keep up-to-date (like social media profiles, business directory listings and review websites). You can easily search Google.com to find all this relevant business and personal information. However, there’s a whole other meaning when I say you should “Google your Small Business.” Google is one of the largest providers of software for business, organizations, education, and even enterprise and government today. With over 500 products and countless integrated services tailored for publishing, working and interacting externally and internally, Google is a natural fit for handling almost every aspect of a business’ infrastructure. While I don’t expect you to learn and implement all Google products to manage and market your business, there are many that can satisfy your current and future needs. All you need to do is look around at software or systems that aren’t working or are missing something; Google can likely fill that business need. In this post, I’ll highlight the basics and provide resources to many others so you can learn more about the power available to you as an organizing professional to truly Google your Small Business, or your client’s.

Business, meet Google Apps for Work

Google began as a Search Engine Provider (SEP) in 1998 by Sergey Brin and Larry Page, PhD students at Stanford University. I can only imagine that never believed their originally nicknamed “BackRub” search engine/research project would turn into the global, multibillion-dollar enterprise it has today. On the other hand, Brin, Page and the executive team at Google did have the foresight to start amassing products within the company to help Google Search users with their productivity. The two reasons were to understand their audiences better and the other to build a stronger relationship with those users. For example, if I used Gmail (Google’s email product), Google Calendar and other Google tools, I was likelier to use Google Search as well. It was the value-added benefit of being a Google user, and that naturally blended into others’ business and professional lives.

These services, which I’ll speak about momentarily, combined became a strong business feature set. Google took notice and built a real edge in the market when they launched Google Apps for Business in 2007, renamed last year to Google Apps for Work. This software suite on its surface includes 12 base products, including productivity software for communications, collaboration, online storage and sharing, and administration of files and access. The productivity software includes Google Drive, Documents, Sheets, Slides, Forms and Drawing (which would equate generally to their well-known competitors Dropbox, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, SurveyMonkey and Microsoft Publisher/Visio, respectively). This technology comes with more powerful functionality than the native desktop applications since you’re able to collaboratively live-edit, share and control access and comment on the files within Google Apps for Work. Below, I’ve provided a chart of the 12 base products and their general capabilities; I’m scratching the surface here on their feature set, but it should give you an idea of where you can start with Google Apps for Work and how it can become such a strong foundation for any business or organization.

In fact, this reduces most Small Business IT infrastructure needs down to a smartphone, any computer with a Web browser connected to the Internet, and Google! In all reality, I could run my entire business from either my laptop, smartphone or a mobile tablet device running Google’s Android or ChromeOS operating system from almost anywhere for $500 or less. In comparison, what used to cost a Small Business on average about $10,000 in startup technology infrastructure (plus maintenance, IT labor and other incidental expenditures over the course of the lifetime of a business), Google has wrapped this all up into $5 (or $10 which includes unlimited storage, Admin Console and Vault) per user per month.

Quick Overview of Google Apps for Work Base Products

Gmail

Email communications in highly customizable, threaded (or non-threaded) conversation views with IMAP.

Google Hangouts

Instant messaging (text and photo/video sharing), video and voice calls from your desktop or laptop and your mobile device.

Google Calendar

Schedule events, allocate resources (like conference rooms or equipment’s), and set staff schedules.

Google+

Google’s seamless, advertising-free Social Network and Identity Service for business.

Google Drive

Download and install Google Drive to have the ability to drag any file on your computer and synchronize it across all your computers so you always have them available.

  • Documents

Write and edit privately or collaborate with others live in your Web browser.

  • Sheets

Enter data and process, format and synthesize that data however you would like, plus share/collaborate with others. You can build full business applications (like accounting, financial reporting and document automation software) within Sheets.

  •  Slides

Create that next presentation for your sales meeting, outline your Human Resources to securely share with your new staff, or create slides for sharing on your website to demonstrate your new product.

  • Forms

Develop and publish online forms and surveys privately or publicly for different audiences to collect and analyze data.

  •  Drawing

Draw a graphic or design other marketing visuals for your Google Document, Slide or Sheet, website, or print or digital marketing collateral.

Google Sites

Launch a website, intranet or extranet in a matter of minutes. No programming skills needed.

Admin

Manage all your users and Google products from one dashboard from your computer, smartphone or tablet.

Vault

Manage all your document organization and retention policies in a streamlined interface.

Click the above image to access the archived Webinars. Scroll down to see the videos that have been archived.

 Over the past several years, I have delivered over 50 Web-based seminars on Google products and other Web management and marketing topics through the Virginia Small Business Development Center (Virginia SBDC). Virginia SBDC is a non-profit organization with regional offices throughout the Commonwealth of Virginia providing no-cost marketing and management counseling and education to Small Business owners. (If you’re outside of Virginia, there’s an SBDC near you as well.) So, whatever Google Apps for Work product you’re looking to get started with, there’s likely a Webinar in the archives, or one upcoming soon. I wish you good luck with your and your clients’ business journeys, and I hope Google is the backbone of your businesses help

Ray Sidney-Smith is a Web & Mobile Strategist, the President of W3 Consulting (providing training, seminars and a variety of domain, WordPress hosting and development services), and the author of SoLoMo Success. When he’s not teaching business management and technology, he’s teaching and training businesses and professionals about productivity and technology.

April 2015 Meeting Summary

April 15th, 2015

The April 2015 NAPO-WDC chapter meeting was held in Fairfax, VA.  There were 26 members and 4 guests in attendance. 

The meeting started with active networking.  Members visited the Corporate Partner Meet and Greet tables hosted by 1 to 1 Discovery – Juli Monroe and B-Thrifty – Alonso Zamora.

Eileen LaGreca welcomed everyone.  

Linda Pray introduced our guests. 

Lori Krause introduced our Corporate Partners in attendance:

 

Representative

Company

Lori Krause

Building Bridges Partners

Errol and Betsy Unikel

Rainmaker Video

Dr. Dale Keeton/Alonso Zamora

B-Thrifty

Linden Coyne

Junk in the Trunk

Juli Monroe

1 to 1 Discovery

 

Educational Program

This session was videotaped and will be available on the NAPO-WDC member’s only website approximately 1 week after the meeting and remain available for 30 days.

Janice Rasmussen introduced the educational program:  

Google Your Small Business – Ray Sidney-Smith of W3 Consulting

1.   Why use Google for your business? Google allows your business platform to be on one server – computer, phone, apps, and backup. One or two (laptop/phone) devices that are connected to Google allow the business to run without being tethered to a location.  

Google Apps for work includes Mail, Calendar, Docs, Hangouts, Sites, and Vault using Google as the infrastructure. Allows multiple users for accounts for associates and Google Take Down allows removal of info when associate is no longer with the business.

Google Vault allows secure storage of information with access rights, time frames and limits.  Controlled access can be granted to other users as needed.

2.  How not to use Google – don’t use to become Google stupid (don’t Google everything). Use it for business support:

  • Marketing – majority of Americans are connected to the internet – Be found; Be heard; Be connected.
  • Google My Business – get your business on the web www.google.com/mybusiness 
    • Photos, videos, information posted for free.
  • You Tube allows you to put a face with your brand/business.
  • Google+ Hangouts – live product demos that then pass along to YouTube.
  • Host paid classes, workshops and tutorials with Hang Outs and Webinars on Air or other webinar formats.  
  • Accounting & Finance
  • Project, time, document & task management through Calendar, Tasks and Gannter
  • Google Docs
  • Google Slides
  • Google Sheets
  • Google Forms
  • Google Draw

Chapter Business Meeting

MARCPO update – Suzette Smith

MARCPO will take place on Saturday October  24, 2015

A call for speakers is being sent out – please submit any names you have and forward to those you know who might be interested in speaking.

Lisa Montanaro will be holding a Kick Business Boot Camp on June 5, 2015 with NAPO-WDC. A Constant Contact will be sent out in the next few days with more information.  

Calendar

April 15-18 – NAPO 2015 – Los Angeles, CA

April 9 – Virginia Book Club Meeting

April 27 – Rockville Pike Neighborhood Group Meeting

May 4 – NAPO-WDC Chapter Meeting in Bethesda, MD

May 14 – Arlington /Alexandria Neighborhood Group Meeting

May 19 – Maryland Book Club Meeting

May 21 – Rt. 66 Neighborhood Group Meeting

The next chapter meeting will be held on May 4, 2015 in Bethesda, MD.

Four Organizers Dish on Professional Boundaries

March 31st, 2015
Eileen LaGreca, NAPO-WDC Board President

Eileen LaGreca, NAPO-WDC Board President

This blog was first published last year, but it has relevance today. Enjoy!

As Professional Organizers, we each have to define the amount of personal information we share with our clients.

Each situation is different. Some of us are extroverts and some are introverts, and the same goes for the people we work with. While there are no hard and fast rules, most of us agree we each need to create personal boundaries – boundaries that keep us within the NAPO Code of Ethics as well as within our comfort zones. But how? 

I recently asked four organizers for their insights on sharing personal information. While some of their viewpoints differed in small ways, I’d like to share the main points we agreed on. Thank you Tiffany Mensing, Cris Sgrott-Wheedleton, Janet Schiesl and Susan Unger for your input!

First, we all agreed that many new clients want to know how we got started in the professional organizing business. It’s a logical question we’re all willing to answer. Often clients ask about our families, and we’re all willing to share basic information such as the city we live in, number of children, marital status and our age.

We view our answers as information that helps establish a personal connection. After all, we’re in the client’s personal space – going through financial information and/or personal belongings. They’re in a vulnerable position, and part of our job is to help them feel comfortable with us and the services we offer.

When working with long-term clients, we all tend to share more information about our lives – but we keep the conversation client-focused. For instance, we’ll share a personal story that relates to a specific task we’re working on together. Our clients like to know that our homes aren’t always perfect, and that we have organizing struggles too. That said, we all agreed the focus needs to remain on ways the client can use our information to make progress on his or her project.

Like you, we’ve all been asked inappropriate questions. One client asked how much money an organizer had in the bank! Another asked how much an organizer paid her employees. I have a client who consistently asks me for advice on the stock market. We all agreed these questions need to be redirected in a friendly, professional manner.

Finally, I asked each organizer if she spends social time with her clients. The unanimous answer? No. In a few instances, organizers took a client out to dinner or coffee after the completion of a difficult job, but kept those meetings on a professional level. Each organizer felt it important to keep the boundaries of client relationships business-centric to protect both the client and the organizer.

How do these viewpoints compare with yours? Are you more relaxed about sharing personal information? Less relaxed? No matter what our individual style, it’s important to identify our boundaries and respect them. This frees us up to focus on our clients’ needs while building a comfortable, professional relationship.

A Team Approach To Selling A Home

March 24th, 2015

A Team Approach to Selling a Home
Getting Referred Business from Stagers and REALTORS®

The ReadyStageMove™ team, — Jean Marie Herron, Professional Organizer, Maria Rini, REALTOR® and Bernadette Flaim, Accredited Home Stager, were guest speakers at the recent NAPO-WDC chapter meeting.

Whether you are new to organizing or would like to take your business to the next level, this workshop covers what it takes to work with real estate agents and stagers. It also explains how to formulate strategic partnerships and the basics of working by referral.

Below are some of the tips and recommendations they shared to help you find the “perfect” strategic partners.

How do I find a REALTOR®?

When searching for a real estate agent to join your partnership, we encourage you to interview and vet those agents who are open or understand the concept of a team approach to selling a home. Some ways to identify potential REALTOR® partners include:

  • Do I know someone who recently sold a home who can recommend their REALTOR®?
  • Go on the Internet and see who is selling houses in your geographical area.
  • Visit open houses.
  • Network, network, network.


IMPORTANT: 
Offer to do a presentation at a local real estate office or at a local Board of REALTORS®. Stay in touch with your database by asking for their referral to a REALTOR®. Do you see how networking might help your business in more ways than one?


How do I find a stager?

Teaming up with a stager will offer your clients the expertise necessary to properly package and present the home after the organizing is complete. Here are some ways to find a stager that is the perfect fit for your triad:

  • Research association websites like the Real Estate Staging Association or any of the staging designation websites
  • Call your local real estate offices and ask for a stager referral
  • Look at real estate listings online and contact the listing agent of a “staged” home
  • Use Google


How do you take it to the next level?  

Once you have identified your strategic partners, here are some things you can do to take your “team approach” to the next level.

  • Collaborate on projects together (before/after book; resource list; co-sponsor an event, etc.)
  • Cross-endorsement for each other
  • Start a mastermind
  • Pay it Forward – do nice things for your resource and referral relationships


Key Ingredients To Develop Strategic Partnerships

In order to develop effective strategic partnerships, you will need to “decide to decide.” Make a decision to be part of a team and then to be a good team partner. Some key ingredients that work best are:

  • Develop an effective strategy to work by referral (high-quality leads with less effort)
  • Build, sort and qualify your database (sphere of influence, friends/family, social circles, business relationships, online networks)
  • Decide to be “relational” (trust, value, top-of-mind)
  • Surround yourself with a team of productive people


The ReadyStageMove™ team brings 40 years of experience to the real estate, organizing and staging industries. They have mastered a systematic way to de-stress clients who want to sell their homes with the most profit and a quick turnaround time. The efficient methods employed in selling, organizing and staging is a packaged product the three of them have learned as a skill set and utilize in each and every sale they work together on.

Maria Rini is a Broker-Associate with RE/MAX Real Estate Ltd. in Oradell, New Jersey. She has been helping people sell homes since 1994 and works with her husband and partner, Richard Gneiding. She specializes in residential properties and has been collaborating with home stagers and professional organizers since 2005. Maria is a Graduate Realtor Institute, Certified Residential Specialist, Member of the New Jersey Association of Realtors Distinguished Sales Club and the RE/MAX Hall of Fame.

Jean Marie Herron is a professional organizer and the owner of POSSE Partners, LLC. Since 2005 POSSE has been specializing in residential organizing with private clients. Additionally, she publicly and privately presents “Clutter Corrals™”, workshops and classes on many domestic organizing topics. She is a Golden Circle Member of NAPO and the Director of Professional Development and Programming for NAPO-Northern New Jersey.

Bernadette Flaim is founder and Principal Designer of The Flaim Group LLC. She has  been in the home staging and interior redesign industry since 2004 and is an accredited and certified home staging professional and RESA-PRO, specializing in vacant properties and luxury homes. She also provides interior redesign services to her clients, including one-day room makeovers and color consultations. Bernadette is President of the Real Estate Staging Association (RESA) – NJ Chapter.

ReadyStageMove™

Election Results for NAPO-WDC’s 2015–2016 Board of Directors

March 18th, 2015

Congratulations go out to the new NAPO-WDC Board of Directors.

  • President – Vanessa Seifert, Squared Away Living, LLC 
  • Vice President – Mary Malmberg, Mary Pops in Organizing, LLC
  • Secretary – Janet Bloom, The Wise Organizer
  • Treasurer – Christine Fopma, Clutter to Clarity
  • Director of Administration – Cara Bretl, Re:Solutions by Cara, LLC
  • Director of Communication and Technology – Cecilia Anderson, Splendidly Organized
  • Director of Membership – Linda Pray, Organization Rehab
  • Director of Marketing – Suzette Smith, White Space 
  • Director of Corporate Partners – Lori Krause, Building Bridges Partners

The incoming board will take office on May 15th, 2015, but are already training for their new positions and planning future chapter meetings and events. Please volunteer your time and talents to a board member, join a committee and learn more about chapter leadership.

March 2015 Meeting Summary

March 9th, 2015

The March 2, 2015 NAPO-WDC chapter meeting was held in Bethesda, MD. There were 29 members and 6 guests in attendance. There are now 102 chapter members.

The meeting started with active networking…. Members visited the Corporate Partner Meet and Greet tables hosted by Book Bliss Online – Sharon Bliss

Eileen LaGreca welcomed everyone.  

Linda Pray introduced our guests.

Lori Krause introduced our Corporate Partners in attendance:

Representative

Company

Lori Krause

Building Bridges Partners

Errol Unikel

Rainmaker Video

Dr. Dale Keeton

B-Thrifty

Sharon Bliss

Book Bliss Online

Juli Monroe

1 to 1 Discovery

Guests: Ben Knowlton, Olympia Moving

Educational Program

Janice Rasmussen introduced the educational program:

A “Team Approach” to Selling a Home: Getting Referral Business from Real Estate Agents and Stagers by ReadyStageMove – Jean Marie Herron (organizer), Maria Rini (realtor), Bernadette Flaim (staging/design).

  • How do you find a Realtor?
    • Know one already?
    • Walk in to a local office?
    • Go to the Internet?
    • Visit open houses?
    • Network, network, network?

IMPORTANT: offer to do a presentation at a local real estate office or local Board of Realtors. Stay in touch with your database by asking for their referral to a Realtor. Networking will help your business more than you think!

  • How do you find a Stager?
    • Already know one?
    • Know a designer (who may also be a stager or know a stager)?
    • Walk into a real estate office and ask if they know a stager?
    • Research association website
    • Look at real estate listings online and contact the real estate agent of a staged home
    • Use Google or other search engines
  • How do you take it to the next level?
    • Collaborate
    • Co-sponsor
    • Guest writer or blogger
    • Cross endorse for each other
    • Start a mastermind group
    • Pay it forward – do nice things for your resource and referral relationships
  • Key ingredients to develop strategic partnerships
    • Develop an effective strategy to work by referral (high quality leads with less effort)
    • Build, sort and qualify your database (sphere of influence, friends/family, social circles, etc. to build your level of expertise/viewed as the ‘home expert’, serve as an information hub)
    • You become ‘greater than the sum of your parts’
    • Decide to be “Relational” (trust, value, top-of-mind)
    •  Surround yourself with a team of productive people
  • It’s all about education
    • Never assume they know what organizers do
    • Provide proof of your work (before and after photos; stats)
    • Become a student yourself – learn about strategic partners/partnerships
    • Keep in touch with your partners; referrals and clients

 SYSTEM Saving You Space Time Energy and Money

TEAM Together Everyone Achieves More

Chapter Business Meeting

Website improvement – SEO updates for NAPO-WDC website has gone live. Twenty pages of content were updated.

MARCPO will take place on October 24, 2015 in Bethesda. Volunteers are needed – contact Suzette Smith

 

Calendar

MARCH 17 Maryland Book Club Meeting

MARCH 19 Rt. 66 Neighborhood Group Meeting – Meeting at More Space Place in Chantilly

MARCH 23 Rockville Pike Neighborhood Group Meeting

MARCH 11 Arlington/Alexandria Neighborhood Group Meeting

APRIL 6 NAPO-WDC Chapter Meeting in Fairfax, VA

APRIL 9 Virginia Book Club Meeting

APRIL 15-18 NAPO 2015 – Los Angeles, CA

 

Door Prize Drawing – Cara Bretl

Our door prize winner was Peggy Goetz (guest)

 

The next meeting will be April 6, 2015 in Fairfax, VA.

Using Video for Protecting Your Assets to Preserving Family Memories – a Company Reinvents Itself

March 6th, 2015

Creating video inventories of your home and business possessions provides important protection for your own or your clients assets in the event of major disasters like fire, storms or theft.  Without proof, insurance companies do not replace or pay for all that may be lost and police do not return stolen goods without proof of ownership.  Maintaining video inventories and digitized supporting documentation solves those problems.

Our company, Home Contents Videos was doing that for several years and has now reinvented itself as Rainmaker Video.  We still do the video inventories, but have now discovered a number of other video needs that clients have.

It is amazing how many people think about their parents and grandparents and do not know as much as they would like to about their family history and heritage.  The strongest intention of people is to connect past generations with present and future generations.  There always seem to be laughter and tears in equal proportion.

Besides video for entertainment, another interesting area that has become quite a rage in our lifetimes is video marketing.  We have been watching television all our lives and with the advent of YouTube, personal computers, tablets, smart phones and the like, we are inundated with possibilities to watch videos.  There are over one billion YouTube users.  One statistic says there are over 5 billion YouTube views per day.  And that is only YouTube.  Entrepreneurs and small companies have realized that video needs to be an element in their marketing programs and they strive to connect more personally and effectively with potential customers.  These are not just advertising videos, but they also include valuable content and other information useful to the viewers.

Check out below to see how one company has decided to evolve and reinvent themselves in this most exciting arena.

We are proud to announce the launch of Rainmaker Video, formerly Home Contents Videos LLC. 

We create videos that matter in three key areas:

 1) Life Stories on Video preserve family history and memories.

2) Marketing Videos help you attract new customers.

3) Video Inventories help protect your assets.

Watch our launch video, visit our Rainmaker website, check out our work on YouTube or contact us to find out how we can make videos that matter for you.